Senior Brand Manager

Job Reference: DMSJJ8765

Salary: €60000 - €70000 per annum

Salary per: Annum

Job Duration:

Job Start Date:

Job Description

My Client are renowned for being market leaders – and have some amazing brands! several of which are Number 1 in their own sector! (not just in Ireland but in the global market) Due to a recent re-structure; they are now looking for a Senior Brand Manager to join the team.

This is a GOLDEN opportunity to work for one of the top FMCG companies in the marketplace. Why? For several reasons- 1. The Manager- has been with the company for over 15 years and she is fantastic! A really good mentor; fair and supportive. 2. The team- people work together ; no ego’s – people are supportive of one another. 3. The Brands- Fantastic brands ! Established; iconic.

In a nutshell; this is a varied and diverse role. You will be required to be comfortable with data; commercial ; work collaboratively with stakeholders and partner with Retailers. The Hiring Manager/ Director said the following ” Denis; I really want to find someone who is a logical thinker; can take ownership- there is flexibility in hours and I really want someone who can work well with other teams and be able to prioritise.”

In terms of KPI’s they will be based on 1. Brand Target – which incorporates internal sales and external share and 2. Landing Activations. – The KPI’s are fair; attainable and related to the Bonus.

** I have been in Recruitment for over 12 years and within the FMCG sector; my client is renowned as one of the best big blue companies to work for. The UK are good to work with; its very much a collaborative approach and some flexibility to ways of working/ working from home. **

Role Overview

The Brand Activation team is tasked with developing and deploying best in class local marketing plans grounded in consumer, shopper & customer insight to build sustainable growth and profit.

In conjunction with the regional brand team, the Senior Brand Manager is responsible for the management of the mass brand portfolio at a local level. This involves the localisation and optimisation of regional Integrated Marketing Campaigns for best in class execution in market across key brands.

Local Brand Activation

  • Lead the local business planning process for the leading brands within the Portfolio. Provide upfront input on local requirements and assess relevancy of regional initiatives for Irish market.
  • Be proactive around the identification of local market and brand requirements across the mass portfolio via the use and collation of internal and external data.
  • Set appropriate metrics & objectives and ensure that all activities meet revenue, profit and share expectations.
  • Ensure successful NPI launches and commercial strategy initiatives
  • Develop channel specific strategies (mass, pharmacy, discounter, e-commerce)
  • & secure optimized shopper marketing plans incorporating a master plan (display, distribution, promotion, price)
  • Develop, adapt and implement key monitoring and evaluation targets
  • Oversee local market share tracking and own proactive strategy adaptation
  • Provide input on primary research
  • Manage, challenge and reconcile local budgets.
  • Establish and implement new ways of working to best deliver on brand growth and profit
  • Be agile in approach and Manage marketing communication process with provider

Key Requirements

  • Degree level educated or equivalent qualification

Highly proficient in MS Word, Excel, PowerPoint,-Advantageous if you have exposure to Business Warehouse & SAP

Should this position be of interest to you, please forward your CV to Denis Mac Sweeney at or alternatively give Denis a call on 087 977 2742.


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