Brand Activation Manager- FMCG

Job Reference: DMS75601

Salary: €45000 - €55000 per annum

Salary per: Annum

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Job Description

Amicus Recruitment have a fantastic opportunity for a Brand Activations Manager with a leading FMCG Organisation. This is a golden opportunity! easy to say but it’s the truth ! My client has a great culture; amazing brands; several of which are number 1 in their own sector and due to a promotion internally; this has created an opportunity for a strong; professional Marketer to join the team.

** I have over 12 years Recruitment experience; worked with this client for a number of years and they are regarded as one of the best to work for; not just in FMCG but in the marketplace!!. You will gain invaluable exposure both in the domestic and international market; work with some of the best sales and Marketing professionals and there is room for career progression. **

Key Accountabilities

· Full ownership and responsibility for developing, managing & executing the BTL brand activation plans in line with our company ambition to be the Pioneering Leader of the Drinks Business, ensuring we deliver against agreed Shopper & Customer objectives.

· Develop and continuously optimise a 12 – 18-month portfolio activation calendar, ensuring timings are aligned with the Customer, Category, Commercial team and Brand Teams on key TTL programmes. Clear execution KPIs to be set and communicated to our Field Sales Teams & full ROI learnings

· Actively lead & drive monthly planning fora with key internal stakeholders & manage relationships with our external BTL agencies, printers & other 3rd party suppliers.

· Pro-actively build and manage assigned activation budgets and complete campaign ROI analysis including monthly updates on channel/customer spend.

· Develop a comprehensive understanding of shopper typologies & pro-actively use this knowledge of occasion, format, motivation, frequency to effectively inform activation briefs & bring activation campaigns to life in store & online.

· Assist in the development of our category leadership and darker market initiatives in store including permanent category signage, digital screens and refrigeration and drive innovation.

· Demonstrate a passion for the social and digital world and its implications for our BTL campaigns championing this mindset with our key internal Stakeholders

· Support the Digital Team to continue the development of our E Commerce strategy with off trade customers with the aim of building integrated plans which ultimately drive incremental sales and ROI. Develop data driven creative for our customer channels that generate proven sales growth in near real time


· Relevant 3rd level degree

· 3+ years’ experience in a related discipline (Brand/Trade Marketing, Digital)

· Excellent Project Management experience & strategic thinking (with a forward-looking vision that can anticipate future needs)

· Shopper focussed with a high level of initiative, agility & proven ability to manage complexity and to get things done in a fast-moving environment

· Energetic with the ability to build long term relationships both internally and externally

· Strong influencing skills

· Possess an innovative mind set, test, learn and re-apply

For more information please contact Denis Mac Sweeney on 087 977 2742 to discuss or email . All applications will be treated confidentially.

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